I'm Sophie Francis, a graphic designer based in Wellington, New Zealand.
I believe that design is not just about what we see, but how we see it. My work aims to create a unique representation of the brief by approaching it with an illustrative and playful ethos.
I love using human-centred design as a framework to create empathetic designs that deeply connect with users to help deliver meaningful experiences. I am passionate about using design as a tool for problem solving, particularly around social change. To see how design can influence and inspire actions, I always aim to prototype and test with real people, observing how they think, act and relate to the design.
I love creating eye-catching interfaces and illustrations with careful thought and attention. I’m always seeking exciting new projects to expand my creative practice and advance my design skills.